There's probably a big win in creating per-user web design that slowly makes bespoke a site with a lot of options. Why design for the masses when you can design for me?
We've integrated our comprehensive suite of internet banking services with our new business mobile platforms and have added deposit capture across all of our digital channels to bring branch services right into the office of every one of our business clients. The bank comes to you, not the other way around, and when we're asked where our nearest branch is we tell them "It's right here in your office."
If you want to get somebody to do something, make it easy.