Steve Newcomb blogged about creating cults out of one's workplace. Let's take his laundry list of recommendations and try to place them in terms of Cialdini's Influence framework (Scarcity, Commitment/Consistency, Liking, Authority, Reciprocation, Social Proof) to see whether he left any methods untouched.

1. If/Then Statements (Hiring Dependencies)
   Commitment - Employee me agrees to sign up
   Social Proof - Look at all the other names
   Liking - And I even like them, too
   
2. Full-time, Equity-only
   Commitment - I must really like this company, since I took so much equity and so little pay
   
3. Suspend Disbelief (Hire awesome people)
   None
   
4. Interviewing = Dumb (Hire awesome people)
   None
   
5. Hire Slowly, and when defenestrating, let Gravity do the work (Hire awesome people)
   None
   
6. Super A = pseudo-math cause I'm smart (Hire awesome people)
   None
   
7. Team Ownership ( Team Hiring )
   Scarcity - difficult to get hired = it must be good
   
8. Treat Candidates Well
   Liking - even though i failz0r'd their tests, i'm not a pud, so they must be awesome
   Reciprocation - so i'll tell other people about this awesome
   
9. Engineers Suck (wave hi to the differential pay problem)
   None. Replace this problem with the Full-time/Equity-only bit
   
10. Dominate (use the novel to filter for the awesome)
    None
    
11. Rent Gold (sell preparation for the next thing)
    None
    
12. Be transparent in bed
    None
    
13. Trial all the time
    Commitment - I put up with constant new carp all the time, I must like this place
    
14. Founders Don't Interview
    None
    
15. Never Let Go (hire awesome people)
    None
    
16. Press Coverage
    Social Proof - cool people doing cool stuff covered by cool news outlet, must be good
    
17. Try Before Buying (hire awesome people, use gravity)
    None
    
18. Vetos (hire awesome)
    Commitment - I voted that person in, i must want to work with them
    Liking - I voted them in, they must rock
    Social Proof - Everyone else voted them in, they must really rock
    
19. Double Unanimous (hire awesome)
    Same as Vetos, Again
    
20. No negotiation (no prima donna)
    None
    
21. Equity instead of Salary
    Same as Full-time / Equity-only
    
22. Miscellaneous
    Liking - benefits = good
    Reciprocation - stuff for me? i work harder
    
23. One Mile (live close)
    Commitment - I moved for this company, it must rock
    
24. Worst case
    None
    
25. 4:20 (in which we flaunt convention)
    Authority - only CEO sits in the hot seat
    

Boiling it all down, Newcomb recommends hiring only awesome people and triggering our commitment/consistency bias whenever possible.